Should I Use a Content Management System (CMS)?

A question that typically comes up in conversation with potential web design clients is this, “Why do I need a CMS to run my website?”

Three words come to mind: “Time Is Money.” Not only does a CMS give the end-users full flexibility over what content is output on their website, but it also allows them to add, edit, and delete all of the content areas of your website. This usually includes text, images, links, new pages, file downloads, and more. This is where the phrase comes in; typically, web design companies charge on a per-hour basis once a website has been published and pushed live. This means that every change, ranging anywhere from a background color change, text changes, adding or removing images, or other web development services, means that the end-user is getting billed. By eliminating the need for the design company (not completely, just mostly!), the end-user is able to save time and money.

Not only is a CMS useful in saving time and money from extra fees that may be included from an outsourced designer/developer, but it also allows for custom updates. If a client wants a change on Saturday morning, they can log in, add the different updates they want or need, and be on their way without having to wait until Monday for a designer or developer to get the updates completed.

Another point that may make a CMS ideal for business-use is for consistency and time-saving updates. With divisions separated for Marketing and IT, Marketing can simply log in to their CMS system, post updates, and move on. Without a CMS, Marketing has to rely on the IT team or outsourced team to have the time to make updates that they want, which could involve modifying code that has been written for a specific purpose. By utilizing a CMS’ abilities for updates on the fly, editors such as TinyMCE can be used to assist Marketing users in modifying the content.

With so many options out there for both free and paid systems, FWWD will be creating a series of posts on the benefits and deficits of the different systems out there.

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